A furniture business can be a lucrative venture. Whether you are purchasing furniture wholesale or manufacturing it on your own, people are always in search of new couches, desks, dressers, and so on.
Yet even with a built-in customer base, a lot of work is required to turn a profit by selling furniture. The following beginner guide will highlight a few important points to consider when starting this type of business.
Table of Contents
Understand current trends
The last thing you want is a store full of furniture that nobody wants to purchase. This is why it’s essential that you pay close attention to current trends. For example, multifunctional furniture – such as those with extra storage – is growing in popularity due to its practicality and homes with limited space.
The more attention you place on current trends, the more likely you are to end up with products customers want to buy.
Select a location
You will need to pick a location for your business. Even if you are based exclusively online, a storage facility is necessary for your furniture stock.
If you decide to go with a physical retail store, there are various aspects to ponder. For instance, you could save money by opting for a location on the outskirts, but this can result in fewer eyeballs seeing your store. A central location, on the other hand, is more expensive, but it will help to promote your furniture business.
Pick a shipping service
An important element for any furniture business is shipping. After all, you cannot expect your customers to take care of transporting a couch or table on their own!
When starting out, it is unlikely you will have the funds to purchase a van and hire a delivery team. This means you will have to outsource the work. The good news: there are plenty of affordable solutions available.
If you use Shiply (https://www.shiply.com/us), you gain access to thousands of shipping services. Best of all, you can save up to 75% on delivery costs when matched against other options. Post your furniture shipping job, wait for bids to come in, and pick the one that offers the best value and delivery timeframe.
Build an online presence
Regardless if you decide to sell primarily online or not, you must build a strong online presence for your furniture business. A lot of customers now begin their buying journey online, and you want to be the result that is seen when they search for “furniture store near me.”
There are numerous tactics that can help to effectively build your online visibility. The foundation should be made with a dedicated website. You can then flesh this out with content your customers want to see, including your product range.
A Google Business Profile creates a listing for your company on Google, helping it to appear in both Google Search and Maps. It would be best if you also explored social media options. Posts on the likes of Facebook, Twitter, and TikTok can promote your products effectively and capture the eye of potential customers.