The way customers search has changed forever. They’re no longer just typing into Google — they’re asking ChatGPT, Perplexity, Gemini, Claude, and Copilot. That shift means a new discipline is emerging: AI rank trackers.

Instead of tracking only Google positions, businesses now need to know: “Does AI recommend my brand when customers ask about my industry?”

Here are six of the most important AI rank tracking tools in 2025.

1. AI Rank Checker (airankchecker.net)

Best for: Agencies, SaaS companies, and small medium enterprises that want a flexible and scalable way to track AI visibility.

AI Rank Checker is built from the ground up to answer the most important question of 2025: “Does AI mention my business?” It monitors major AI platforms including ChatGPT, Gemini, Perplexity, Claude, and Copilot — giving businesses clear visibility into whether they appear in AI-generated answers.

Unlike most tools, AI Rank Checker uses a wallet-based model. Instead of paying for bloated monthly subscriptions, you top up your account and pay only for the checks you run. That makes it efficient, scalable, and transparent, whether you’re testing a few keywords or running hundreds across multiple clients.

Highlights:

• Multi-engine coverage: ChatGPT, Gemini, Claude, Perplexity, Copilot.
• Flexible wallet pricing (no wasted subscriptions).
• Exportable reports for clients, teams, or investors.
• Competitor monitoring across keywords.
• Scales easily for agencies or enterprises with multiple domains.

Why it stands out
AI Rank Checker brings fairness and transparency to AI visibility tracking. It’s a “budget tool” and it’s a smarter, future-ready alternative to subscription-heavy competitors, designed to empower agencies and small medium enterprises.

2. Profound

Best for: Enterprises needing advanced analytics and benchmarking.

Profound is an enterprise-grade AI visibility platform. It doesn’t just show whether you’re mentioned — it reveals how you’re represented, which sources AI pulls from, and how your visibility compares against competitors across an entire industry.

Key strengths:

• Tracks Google AI Overviews as well as ChatGPT and others.
• Sentiment analysis to measure how your brand is framed.
• Public leaderboards showing visibility by industry.
• Prompt trend tracking to spot shifts in AI behavior.

Ideal for global brands and corporate teams that want to measure visibility at scale and benchmark against competitors.

3. Peec AI

Best for: Growing businesses and marketing teams that want prompt-level visibility.

Peec AI focuses on prompt-based tracking. You enter the kinds of questions customers might ask (e.g. “best CRM software”), and it monitors whether your brand appears in AI answers.

Key strengths:

• Prompt-driven insights.
• Competitor benchmarking.
• Source and citation tracking.
• Tiered pricing starting around €89/month.

It’s a practical, accessible platform for marketers who want actionable insights without enterprise complexity.

4. AthenaHQ

Best for: Companies that want both tracking and optimization in one tool.

AthenaHQ positions itself as a Generative Engine Optimization (GEO) platform. It not only tracks where your brand is mentioned in AI engines, but also suggests how to improve your visibility.

Key strengths:

• Daily monitoring across multiple AI systems.
• Source intelligence: shows which websites AI cites.
• Localization and multi-language support.
• Proprietary query volume estimation to gauge demand.

AthenaHQ is especially strong for companies that want insight + action combined in one platform.

5. Maxeo AI (MaxAEO)

Best for: Businesses focusing on answer engine optimization and citation share.

Maxeo AI is built around one key metric: share of citations in AI answers. It helps brands see how often their content is chosen as a source by AI models, compared to competitors.

Key strengths:

• Simple dashboard showing citation share.
• Competitor comparisons.
• Sector exclusivity for some clients (they won’t work with your direct competitors).

Maxeo AI is less feature-heavy than Profound or AthenaHQ, but it’s ideal for companies that care most about being the cited authority in AI-generated answers.

6. Keyword.com

Best for: Teams who want traditional SEO + AI visibility in one platform.

Keyword.com has long been known for keyword rank tracking. Recently, it added an AI Search Visibility module, allowing users to monitor brand mentions and citations in AI outputs.

Key strengths:

• Tracks citations in ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
• Flexible update frequency (daily/weekly/on-demand).
• Strong reporting and API access.
• Integrates traditional SEO and AI visibility into one workflow.

This makes Keyword.com a solid choice for agencies and teams that want to consolidate SEO and AI tracking.

Final Thoughts

In 2025, AI rank tracking is no longer optional — it’s a must-have marketing discipline. Each of these tools approaches the challenge differently:

• AI Rank Checker → The most flexible and transparent option, with wallet-based pricing and multi-engine coverage.
• Profound → Deep analytics and benchmarking for enterprises.
• Peec AI → Prompt-level visibility for growing teams.
• AthenaHQ → Insight + optimization combined.
• Maxeo AI → Focused on citation share and authority.
• Keyword.com → Combines SEO rank tracking with AI visibility.

The right choice depends on your stage, goals, and whether you value flexibility, depth, or integration. But one thing is clear: if your brand isn’t visible in AI answers, you’re invisible to tomorrow’s customers.

Comparison Table: Best AI Rank Tracking Tools (2025)