Edgy Emojis

Adding edgy emoji to your marketing campaign has several benefits. They can increase your email open rates, which means that more people will see your call to action. However, if your audience does not open your emails, they are unlikely to come back later. Because emojis are still a relatively new marketing tool, you have to consider whether or not they are right for your brand. Some brands use emojis to flood their social media channels with messages that can be confusing and even repel potential customers.